Consumer Search Medical Panel (CMP) conducts regular survey to grasp ideas and views from doctors and consumers. This wave we have interviewed both sides on slimming products, a hot topic these days.

 

For the consumer part, a group of female respondents aged 15-49 from Beijing and Shanghai were interviewed by street intercept in Oct 2008. Research objective is to understand respondents' perception, preference and taste of body slimming products or services.

 

The later stage would be the doctor survey, asking panelists for their views and comments on the findings we got from consumer survey. They completed the survey either online or on phone in Nov 2008.

 

You are able to browse some spotlight findings of both surveys on cmp.cshk.com. More interesting surveys are coming up so don't miss out on website updates from time to time.