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Over the past 28 years we have conducted over 7,500 market research projects in many industries; our professionalism in the field is absolutely guaranteed.

Here we demonstrate our job experience in breakdowns of research nature, research type, industry, methodology and target respondent, and each breakdown illustrates the relative percentages in details.

We have been serving a number of clients in regard to various job aspects. The analysis below is able to tell our substantial coverage - check it!

Report Format
Chinese / English Report at client's requests
Data provided in various formats
Verbal presentation
 
Breakdown by Nature
Advertising Pre & Post Test / Product Concept Test AD
22%
Brand Image & Positioning Study BRAND
18%
Product Placement / Taste Test PROD
1%
Usage & Attitude Test U&A
20%
Customer Satisfaction Study CSS
20%
Continuous Tracking Monitor TRACK
17%
Retail Audit AUDIT
1%
Media Survey MEDIA
1%
Base: N = 1502 jobs ( Past 3 years )
Nature
 
Breakdown by Industry
Automobile AUTO
1%
Banking / Finance FIN
29%
Catering CATER
11%
Clothing / Cosmetics CLOTH
4%
Computing / Electronic products / Office automation COMP
8%
E-business E-BUS
1%
Education EDU
2%
Food and Beverages F&B
20%
Medical / Healthcare / Personal care / Infant study MED
19%
Hotel / Travelling HOTEL
1%
Utilities UTL
1%
Telecommunications TELE
1%
Transportation TRANS
1%
Tobacco / Wine and Spirits TOB
1%
Base: N = 1502 jobs ( Past 3 years )
Industry
 
Breakdown by Type
Quantitative QUANTI   55%
Qualitative QUALI   40%
Others (Desk Research etc.) OTHERS   10%
Base: N = 1502 jobs ( Past 3 years )
Type
 
Quantitative - Breakdown by Methodology
Telephone (paper-based) TEL 43%
Telephone (CATI) CATI 3%
Mystery Shopping MSP 11%
Central Location Test
(Street intercept / Mall intercept / Van test / Hall test etc.)
CLT 27%
In-store interview STORE 3%
Door Knock DOOR 2%
Online Survey / Web-based Survey / CATI on Web ONLINE 1%
Mail Survey MAIL 1%
Base: N = 826 jobs ( Past 3 years )
Quanti
 
Qualitative - Breakdown by Methodology
Focus Group FGD 67%
Indepth Interview IDI 40%
Ethnology ETH 4%
Mini Group MGP 2%
Dyad DYAD 1%
Triad TRIAD 1%
Online Forum / Blogging ONLINE 1%
Bulletin Board BBS 1%
Base: N = 601 jobs ( Past 3 years )
Quali
 
Breakdown by Target Respondents
B2B     45%
B2C     60%
Base: N = 1502 jobs ( Past 3 years )
Target
 
B2B - Breakdown
C-Levels / Executive / Senior Level / PMEB EXEC
67%
Middle Management MID
13%
General Workers GW
20%
Base: N = 676 jobs ( Past 3 years )
B2B
 
B2C - Breakdown
High Net Worth Individual HNWI 30%
Core Affluent CA 25%
Professional PROF 40%
General Worker GW 65%
Housewife HW 51%
Teenagers TEEN 8%
Base: N = 901 jobs ( Past 3 years )
B2C
 
ESOMAR Membership Information The United Kingdom Accreditation Service (UKAS) the American Society for Quality National Accreditation Board (ANAB) Alliance of International Market Research Institutes (AIMRI) China Marketing Research Association (CMRA) Mystery Shopping Providers Association (MSPA) Hong Kong General Chamber of Commerce (HKGCC)