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Solid market research experience
With over 28 years of solid experience in market research involving a wide range of industries and prominent presence in Asia Pacific, we aim at delivering premium services to our clients who wish to discover the regional markets.

Worry-free services
We are an all-round team of senior researchers and we manage and monitor all research projects; in most cases, one of our directors supervises individual projects to ensure work quality. We keep our clients informed of project progress at every stage and you will find our project coordination most reliable.

Continuous services assessment and improvement - ISO9001
We receive the ISO9001:2008 certification issued by the Lloyd's Register Quality Assurance Ltd (LRQA), which comes together with the accredited certification from the United Kingdom Accreditation Service (UKAS) and the American National Standards Institute – The American Society for Quality National Accreditation Board (ANAB), on our quality management system (QMS) about our marketing research consultancy services in Hong Kong.

The certified QMS is specially designed so as to give guidance to our colleagues at every stage of a project to produce quality output on time. We also require our three branch offices in China and our field affiliates in the Asia-Pacific region to comply strictly with the certified QMS to ensure accuracy in data collection.

Authoritative recognition
We are a member of China Marketing Research Association (CMRA), the Alliance of International Market Research Institutes (AIMRI), the Qualitative Research Consultants Association (QRCA) and the American Marketing Association (AMA); all research projects are conducted in accordance with the provisions of the ICC/ESOMAR International Code of Marketing and Social Research Practice.

We have joined Hong Kong General Chamber of Commerce (HKGCC) since 1998 and Mystery Shopping Providers Association (MSPA) since April 2007, as a corporate member.

Easy to read presentation
We provide our clients with user-friendly research findings, presented in graphical charts or tables, to help our clients make the best sense of the information efficiency.

Customized services
Our ultimate aim is to satisfy our clients' needs; we customise our services to support our clients' work and business development.

Promised work quality under tight time constraint
We provide flexible services to our clients who are under time constraint; given that, designated research objectives will be met and quality of work is always promised.

Insightful recommendations
We do not merely collect data; our main objective is to fulfill our clients' requirements, to make professional recommendations and to provide them with value-added insights so as to shed light on their business plans.

Snap shot in year 2009
Total research projects accomplished : 318
Total phone interviews accomplished : 360,000+
Total F2F interviews accomplished : 550,000+
Total qualitative groups / triads / dyads / IDI hold : 945+
Overall customer satisfaction score : 86%
(a mandatory measurement required by ISO)

 

ESOMAR Membership Information The United Kingdom Accreditation Service (UKAS) the American Society for Quality National Accreditation Board (ANAB) Alliance of International Market Research Institutes (AIMRI) China Marketing Research Association (CMRA) Mystery Shopping Providers Association (MSPA) Hong Kong General Chamber of Commerce (HKGCC)
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