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Solid market research experience
With over 28 years of solid experience in
market research involving a wide range of industries and prominent
presence in Asia Pacific, we aim at delivering premium services to our
clients who wish to discover the regional markets.
Worry-free services
We are an all-round team of senior researchers and we manage and
monitor all research projects; in most cases, one of our directors
supervises individual projects to ensure work quality. We keep our
clients informed of project progress at every stage and you will find
our project coordination most reliable.
Continuous services assessment and improvement - ISO9001
We receive the ISO9001:2008 certification issued by the Lloyd's Register
Quality Assurance Ltd (LRQA), which comes together with the accredited
certification from the United Kingdom Accreditation Service (UKAS) and
the American National Standards Institute – The American Society
for Quality National Accreditation Board (ANAB), on our quality
management system (QMS) about our marketing research consultancy
services in Hong Kong.
The certified QMS is specially
designed so as to give guidance to our colleagues at every stage of a
project to produce quality output on time. We also require our three
branch offices in China and our field affiliates in the Asia-Pacific
region to comply strictly with the certified QMS to ensure accuracy in
data collection.
Authoritative recognition
We are a
member of China Marketing Research Association (CMRA), the Alliance of
International Market Research Institutes (AIMRI), the Qualitative
Research Consultants Association (QRCA) and the American Marketing
Association (AMA); all research projects are conducted in accordance
with the provisions of the ICC/ESOMAR International Code of Marketing
and Social Research Practice.
We
have joined Hong Kong General Chamber of Commerce (HKGCC) since 1998
and Mystery Shopping Providers Association (MSPA) since April 2007, as
a corporate member.
Easy to read presentation
We provide our clients with user-friendly research findings, presented
in graphical charts or tables, to help our clients make the best sense
of the information efficiency.
Customized services
Our ultimate aim is to satisfy our clients' needs; we customise our
services to support our clients' work and business development.
Promised work quality under tight time constraint
We provide flexible services to our clients who are under time
constraint; given that, designated research objectives will be met and
quality of work is always promised.
Insightful recommendations
We do not merely collect data; our main objective is to fulfill our
clients' requirements, to make professional recommendations and to
provide them with value-added insights so as to shed light on their
business plans.
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